Andreas von Criegern
Actionable Customer Insights with Jobs-to-be-done
JTBD is changing the way we look at customer needs. The basic idea of JTBD is, that people do not buy products or services – they rather hire them to solve their problems and, thus, to achieve progress in their lives. As soon as teams understand the underlying job-to-be-done as well as how customers measure progress, teams can identify opportunities for successful innovation and develop targeted, customer-focused solutions.
Founder of Copernicon Strategy & Innovation Guest lecturer at ZHAW for CX Management Author of „Das JTBD Handbuch“.