Andreas von Criegern

WORKSHOP: Creating better personas with jobs to be done (JTBD)

Learn the very basics of Jobs-to-be-done (JTBD) in this interactive workshop and how this framework fits into existing design thinking and innovation processes. You will also gain hands-on insights into a real JTBD project and we will discuss your individual questions.

Short Bio

Experienced Customer Experience Coach with a demonstrated history of working in the banking industry. Skilled in several domains like Innovation, Digital Strategy, Customer Experience and Design Management with a current focus on Jobs-to-be-done (JTBD).

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