Paulo Azevedo

From Why to What, the lifecycle of an experience

When an organization wants to deliver great new products, a strong vision is necessary to bring everyone together to achieve that goal. I will give you some insights around our internal design process, the involvement of clients when designing a solution, but also show you how the strong collaboration across UX, POs and REs, and a many other internal teams, were able to transform a vision into reality.

Short Bio

Paulo is a Director, Head of Client Experience at Credit Suisse. He works at the bank since 2013 and in 2017 was one of the founding members of the Client Experience team. During this time he learned a lot how to establish a UX capability in large organizations and how to foster a culture change shift to a more client-centric way of thinking and working. He and the team he leads are in charge of the topics of Design Thinking, UX Design and UX Research for the Swiss Universal Bank division of Credit Suisse.